Three cuts ad blocking deal with Shine Technologies in a deal that spans Europe | Advertising | The Drum

One potential business model for Three to explore includes a potential revenue share deal with the mobile advertising sector’s major names, such as Google and Facebook. A key point raised by the mobile operator in the announcement reads: “customers should not pay data charges to receive adverts. These should be costs borne by the advertiser.”

via Three cuts ad blocking deal with Shine Technologies in a deal that spans Europe | Advertising | The Drum

Advertisements