Understand how structured data works  |  Search  | Google Developers

Understand how structured data worksTry our new Structured Data Codelab. This codelab walks you through adding several types of structured data to a simple HTML site, including where to place structured data on a site and how to validate it.Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general. For example, here is a JSON-LD structured data snippet that might appear on the contact page of the Unlimited Ball Bearings corporation, describing their contact information:

Source: Understand how structured data works  |  Search  |  Google Developers