A Blogging Pro Responds to the January Empathy Challenge – Automattic Design

[An online marketing specialist] suggests I talk about somebody famous on my blog, or even interview them, so they share my article with their fans and boom, thousands of eyeballs on my site. It doesn’t even have to be a truly famous person: it can be somebody with a few thousand followers on Twitter. It’s a nice idea, but I feel very awkward using somebody else to get attention to my own content.That awkward feeling comes up again and again when bloggers start consciously

Source: A Blogging Pro Responds to the January Empathy Challenge – Automattic Design

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